Elon Musk promised to give special coverage and commentary for FIFA WorldCup but so far, nothing special has been shown by the platform. Elon Musk faces his biggest test of running Twitter so far with the kickoff of soccer’s WorldCup. Musk, who has been trying to build excitement around Twitter since buying the platform for $44 billion late last month, the World Cup also is an opportunity to show off his platform at a grand scale. The quadrennial soccer extravaganza with its global audience began Sunday in Qatar.
“First World Cup match on Sunday! Watch on Twitter for best coverage & real-time commentary”